Considering the position and role of export
in the country’s economic and social goals, as well as the issue of
competition in international markets, it is important to pay attention
to businesses active in export. In order to survive in the market, these
types of businesses can overcome their uneconomic size through
innovation in front of bigger competitors. By applying innovation
strategies, businesses will be able to improve their performance and
continue their existence in the environment by creating a new product or
designing a new method for production. The purpose of this project is
to find out, by conducting field research, what effect the use of
innovation in textile companies has on their performance. The current
research is a descriptive-correlational and applied research. Also, from
the theoretical point of view, it is considered as one of the proof
researches and from the point of view of reasoning, it is considered as
one of the inductive researches. In this research, two library and field
methods were used to collect information.
The questionnaire was designed by the
researcher based on the model taken from the research of Jud Endobiotic
Eden et al. (2020), which includes 5 components (marketing innovation,
technological innovation, product innovation, process innovation and
external innovation collaboration). Also, the export performance
questionnaire (Zou et al., 1998) has been used. . The results of data
analysis in this research showed that the export performance of textile
companies is based on innovative strategies and the initial assumptions
of the research were confirmed and emphasized