{"id":2875,"date":"2026-04-22T13:51:07","date_gmt":"2026-04-22T10:21:07","guid":{"rendered":"https:\/\/savistex.com\/?p=2875"},"modified":"2026-04-22T13:52:52","modified_gmt":"2026-04-22T10:22:52","slug":"the-impact-of-innovation-strategies-on-export-performance-a-case-study-textile-industry-2","status":"publish","type":"post","link":"https:\/\/savistex.com\/tr\/the-impact-of-innovation-strategies-on-export-performance-a-case-study-textile-industry-2\/","title":{"rendered":"The impact of innovation strategies on export performance, a case study: textile industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2875\" class=\"elementor elementor-2875\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27b2b9b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27b2b9b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b524d2e\" data-id=\"b524d2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f18dd03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f18dd03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bde6ebb\" data-id=\"bde6ebb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-378f81a elementor-widget elementor-widget-heading\" data-id=\"378f81a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The impact of innovation strategies on export performance, a case study: textile industry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5b7699 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"c5b7699\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c990af8\" data-id=\"c990af8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbb7227 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cbb7227\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c317d9e\" data-id=\"c317d9e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33db268 elementor-widget elementor-widget-spacer\" data-id=\"33db268\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9481de elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9481de\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f122577\" data-id=\"f122577\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f1470f0 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1470f0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-350e7f9 elementor-hidden-mobile\" data-id=\"350e7f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2740da elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b2740da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"587\" height=\"580\" src=\"https:\/\/savistex.com\/wp-content\/uploads\/2025\/11\/savis_about_logo.png\" class=\"attachment-large size-large wp-image-1002\" alt=\"\" srcset=\"https:\/\/savistex.com\/wp-content\/uploads\/2025\/11\/savis_about_logo.png 587w, https:\/\/savistex.com\/wp-content\/uploads\/2025\/11\/savis_about_logo-500x494.png 500w, https:\/\/savistex.com\/wp-content\/uploads\/2025\/11\/savis_about_logo-300x296.png 300w, https:\/\/savistex.com\/wp-content\/uploads\/2025\/11\/savis_about_logo-76x75.png 76w, https:\/\/savistex.com\/wp-content\/uploads\/2025\/11\/savis_about_logo-480x474.png 480w\" sizes=\"(max-width:767px) 480px, 587px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-157f864\" data-id=\"157f864\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91c0029 elementor-widget elementor-widget-heading\" data-id=\"91c0029\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The impact of innovation strategies on export performance, a case study: textile industry<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfdd62b elementor-widget elementor-widget-text-editor\" data-id=\"cfdd62b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To compete in foreign markets, an exporting company must achieve certain advantages that must necessarilybe valuable and rare. Exporting textile products is very important as an important strategy to expand the product supply market from limited domestic markets to large foreign markets. On the other hand, the importance of investing in innovation strategy when pursuing competitive advantage and growth in foreign markets is highly emphasized. This research was conducted with the aim of investigating the impact of innovation strategies on export performance in the textile industry. The current research is a descriptive- correlational and applied research. Also, from the theoretical point of view, it is considered as one of the proof researches and from the point of view of reasoning, it is considered as one of the inductive researches.<\/p><p>In this research, two library and field methods were used to collect information. The questionnaire was designed by the researcher based on the model taken from the research of Jude Ndubuisi Edeha et al. (2020),<\/p><p>which includes 5 components (marketing innovation, technological innovation, product innovation, process innovation and external innovation collaboration). Also, the export performance questionnaire (Zou et al., 1998) has been used. The statistical population of this research consists of 30 experts of Savis company who are directly and indirectly engaged in export, sales and marketing, as well as 135 members of the commercial department of Arak Chamber of Commerce. The sample size was 115 people who were selected using the simple random sampling method using the sample table of Krejci and Morgan. The research hypotheses were tested using correlation and regression tests. The results of the data analysis showed that all the sub- hypotheses of the research were accepted, so it can be concluded that innovation strategies have an effect on export performance in the textile industry, and thus the main hypothesis of the research was also confirmed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdee2c8 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"cdee2c8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/savistex.com\/wp-content\/uploads\/2025\/11\/article20222.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">download<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The impact of innovation strategies on export performance, a case study: textile industry The impact of innovation strategies on export performance, a case study: textile industry<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":2878,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7"],"_links":{"self":[{"href":"https:\/\/savistex.com\/tr\/wp-json\/wp\/v2\/posts\/2875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savistex.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/savistex.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/savistex.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/savistex.com\/tr\/wp-json\/wp\/v2\/comments?post=2875"}],"version-history":[{"count":1,"href":"https:\/\/savistex.com\/tr\/wp-json\/wp\/v2\/posts\/2875\/revisions"}],"predecessor-version":[{"id":2880,"href":"https:\/\/savistex.com\/tr\/wp-json\/wp\/v2\/posts\/2875\/revisions\/2880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/savistex.com\/tr\/wp-json\/wp\/v2\/media\/2878"}],"wp:attachment":[{"href":"https:\/\/savistex.com\/tr\/wp-json\/wp\/v2\/media?parent=2875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/savistex.com\/tr\/wp-json\/wp\/v2\/categories?post=2875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/savistex.com\/tr\/wp-json\/wp\/v2\/tags?post=2875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}